ESRI StoryMap

StoryMaps tell dynamic stories and are essential tools for conservation. A StoryMap was created to support the acquisition of over 100,000 acres of land, with a focus on displaying forest carbon.

The Conservation Fund

Date Completed
Summer 2021

Geospatial Analyst

Task objective

To create a compelling ArcGIS StoryMap using maps, images, and other visuals to show the significance that conserving forest would have on the landscape. The Conservation Fund used this StoryMap to acquire land so that it could be conserved for the people who live and rely on the land, as well as animals and their habitats, and to conserve the natural beauty of the area.

The Conservation Fund was successful in acquiring the land and the StoryMap will be available publicly in the near future!

Recent Press Releases

What is a StoryMap?

StoryMaps are an online platform used to create immersive stories using interactive maps, text, images, videos, and other types of map related media.

An ArcGIS Online map is another ArcGIS platform used to create static or interactive maps that can be smoothly embedded into websites. A StoryMap differs from an ArcGIS Online map because there are many additional features and visual types that can be integrated into your story that are only available through the StoryMap platform. Some of these features include:

  • Map Actions: are features that allow you to enhance the way others interact with your map. This can include toggle buttons or adding a sidecar slider to compare images. Map Actions essentially provide new perspectives of your map.
  • Map Tours: are a way to guide or lead a user through a map or a series of maps and images. Image soaring across a landscape with pop-ups and audio along the way to provide additional information.
  • Sidecars: are helpful in creating smooth transitions between maps, images, and other media. This feature simplifies the scrolling experience and creates an easy to understand transition between your maps.

Additional information about what StoryMaps have to offer can be found here:

Why StoryMaps?

If you haven’t had a chance to create a StoryMap, then you’re probably wondering why you would use a StoryMap instead of an Online Map. They both have their advantages – it comes down to what story you are telling and what you want others to take from their experience.

The following table shows some of the similarities and differences between an ESRI StoryMap and ArcGIS Online Map.

ArcGIS StoryMapArcGIS Online Map
Has a bit of a learning curve to understand the different features and how to apply them.Relatively similar to ArcGIS Desktop and other GIS software – an online version of desktop.
Creates a more seamless connection between different points and media with the use of actions, sidecars, and other features.Only shows the layers and map that the map maker sets. There aren’t options to make a map interactive in new ways.
Less for the user to do to explore the StoryMap. There is automatic scrolling and you can move someone through your media with the click of a button.User curiosity is needed to move around the map.
The more media you include, the slower it takes to load, resulting in difficulty when using a mobile device.Works well on mobile devices because not as much data or information is typically used.
Collaborates well with ArcGIS Online. You can link your online maps in a StoryMap and changes are synced.Collaborates well with ArcGIS Online. You can link your online maps in a StoryMap and changes are synced.
The StoryMap platform creates an interactive website without having to know HTML or other code. Need to know HTML or other code to embed into a website.
No ArcGIS Online account is needed for sharing.Sharing the Online Map in the platform requires an ArcGIS Online account.
More time consuming.Not as time consuming.
Requires a story and call to action to be done in away that compels users to act.Use of Online Maps are more flexible. A story is not necessarily needed.
*both platforms require the person making the map to have an ArcGIS Online account (which is free). Though adding a certain amount of data and maintaining the StoryMaps and maps require additional payments.

“Gloria is great to work with, she created awesome maps for our team and improved our spatial data management pipeline. She synthesized the preferences of multiple stakeholders across several organizations into professional map products. Gloria inherited programs in multiple programing languages (VBA/Python/SQL) and created a workflow to simplify and integrate them into a more user friendly pipeline. If you are looking for someone to tackle a complex project and provide a clean and clear deliverable, look to Gloria.”